Providing Financial Planning Services to Families Since 2011

A Dynamic Journey to Financial Services 

Anthony LaRock’s professional journey is as diverse as it is inspiring. After attending Kent State University, where he majored in Business Management with a minor in Finance, Anthony spent a decade in product engineering development before starting his own successful real estate company. In 2009, he made a career shift into the insurance industry, finding his true calling in helping families preserve their futures.

Anthony joined Financial Services of America in 2011, where he discovered a place that aligned with his values and passion for making a difference. He holds Life, Health, and Property & Casualty insurance licenses, equipping him to provide personalized guidance and comprehensive strategies to the families he serves.

Committed to Making a Difference

Anthony takes pride in helping families make informed financial decisions through personalized guidance. While his goal is to support long-term planning, he acknowledges that all financial decisions involve risks and that outcomes may be influenced by changing circumstances. Whether guiding clients through important insurance choices or helping them design strategies for the future, his personalized approach helps ensure every family feels supported and empowered.

Why Clients Trust Anthony 

Clients appreciate Anthony’s thoughtful, family-focused approach and his dedication to their well-being. He brings a combination of strong interpersonal skills, industry knowledge, and experience to his work with families seeking financial guidance. He focuses on building supportive relationships and helping clients navigate planning decisions with clarity.

Life Beyond the Office 

Anthony is blessed to be married to his wife of 30 years, with whom he has raised two children who also thrive in sales professions. Outside of work, their family cherishes traveling abroad and collecting unforgettable sunsets from the back of their boat—a reflection of their love for adventure and connection.

A Note from Anthony: 

“My mission is to help families create a legacy they can be proud of. By making thoughtful decisions today, they can help preserve a brighter future for themselves and their loved ones.”