Helping Families Plan for a Confident Retirement

Bringing Years of Industry Experience

John Cole joined Financial Services of America in 2001, bringing with him a solid foundation in finance after earning his Bachelor of Science in Business Administration from Wayne State University and spending five years in the banking industry. With over two decades of experience helping families with their retirement planning, 

John is known for his thoughtful, client-first approach to helping individuals and families prepare for the future.

John is an Investment Adviser Representative through FSA Advisors. He holds Series 65 securities license, as well as Life, Health, and Property & Casualty insurance licenses in the state of Michigan. To further serve his clients, he has earned the Chartered Retirement Planning Counselor™, CRPC™ professional designation from the College for Financial Planning, underscoring his experience in retirement planning. 

A Holistic Approach to Retirement Planning

John believes that effective financial planning should be tailored to each individual. He takes a holistic approach, collaborating with clients to develop strategies that reflect their unique goals across areas such as retirement savings, insurance, tax considerations, and legacy planning. While his approach is designed to be comprehensive, he acknowledges that all financial strategies carry risk and may be affected by market conditions, tax law changes, and shifts in personal circumstances.

Why Clients Trust John

John focuses on delivering clear, straightforward advice and takes care to explain complex financial concepts in an approachable way. He is committed to fostering transparency, integrity, and long-term planning, helping clients navigate important financial decisions with clarity and confidence.

Life Beyond Work

When he’s not helping clients plan for the future, John enjoys spending time with his wife, Liberty, and their three children. Whether he’s cheering at a school event or perfecting his golf game, John values the balance between work and family life—a perspective that informs his approach to helping others plan for their own futures.

A Note from John:

“My goal is to simplify the financial planning process so my clients feel confident and optimistic in their decisions. I’m here to help them build a plan that not only helps them pursue their needs today but also creates a legacy for tomorrow.”